Digital Marketing & AI Mastery
Digital Marketing & AI Mastery is a practical, career-focused course designed to help you master modern digital marketing with the power of Artificial Intelligence. Learn how to build digital strategies, improve online visibility, manage social media, create engaging content, run paid advertising campaigns, and use AI tools to work smarter and faster.
From SEO and Social Media Marketing to Email Marketing and Google Ads, you’ll gain practical skills that can be applied to real businesses, freelancing, and professional careers. The course combines essential digital marketing skills with modern AI-powered tools and techniques to help you stay ahead in the rapidly evolving digital world.
- 3.5 Month
Digital Marketing & AI Mastery
Week-wise Course Outline
Week 1 — Digital Marketing Fundamentals
- Introduction to Digital Marketing
- Digital Marketing Channels & Strategy
- Customer Journey & Buyer Persona
- Brand Positioning & Online Presence
- Marketing Goals & KPIs
Week 2 — AI for Digital Marketing
- Introduction to AI in Marketing
- AI Tools for Content & Research
- AI Prompting for Marketers
- AI-Powered Content Ideas & Strategy
- Marketing Automation with AI
Week 3 — SEO Fundamentals
- Introduction to SEO
- Keyword Research
- On-Page SEO
- Technical SEO Basics
- SEO Content Strategy
- AI for SEO Research & Optimization
Week 4 — Social Media Marketing
- Social Media Strategy
- Facebook & Instagram Marketing
- LinkedIn Marketing
- Content Planning & Content Calendar
- Audience Engagement & Growth
- AI for Social Media Content
Week 5 — Content Marketing
- Content Marketing Fundamentals
- Content Strategy
- Blog & Website Content
- Social Media Content
- Copywriting & Ad Copy
- AI-Powered Content Creation
Week 6 — Google Ads & Paid Marketing
- Introduction to Paid Advertising
- Google Ads Fundamentals
- Search Campaigns
- Keyword & Audience Targeting
- Ad Copy & Campaign Structure
- Conversion Tracking & Optimization
Week 7 — Email Marketing
- Email Marketing Fundamentals
- Building an Email List
- Email Campaigns & Newsletters
- Lead Nurturing
- Email Automation
- AI for Email Content & Personalization
Week 8 — Analytics & Performance
- Google Analytics Fundamentals
- Understanding Marketing Metrics
- Traffic & Conversion Analysis
- Campaign Performance
- Reporting & Data Insights
- AI-Powered Marketing Analysis
Week 9 — Freelancing & Client Acquisition
- Introduction to Digital Marketing Freelancing
- Upwork Profile & Proposal Writing
- LinkedIn for Personal Branding
- Finding & Approaching Clients
- Client Communication & Project Handling
- Pricing & Building Digital Marketing Services
Week 10 — Practical Project & Portfolio
- Complete Digital Marketing Strategy
- SEO & Social Media Plan
- Paid Advertising Campaign
- Content & Email Marketing Plan
- Analytics & Performance Report
- Final Project & Portfolio Development
Final Outcome
By the end of the course, students will have practical knowledge of Digital Marketing, SEO, Social Media, Google Ads, Email Marketing, Analytics, AI Tools, and Freelancing, along with a practical project they can showcase in their portfolio.
- 3.5 Month
Digital Marketing & AI Mastery
Digital Marketing & AI Mastery is a practical, career-focused course designed to help you master modern digital marketing with the power of Artificial Intelligence. Learn how to build digital strategies, improve online visibility, manage social media, create engaging content, run paid advertising campaigns, and use AI tools to work smarter and faster.
From SEO and Social Media Marketing to Email Marketing and Google Ads, you’ll gain practical skills that can be applied to real businesses, freelancing, and professional careers. The course combines essential digital marketing skills with modern AI-powered tools and techniques to help you stay ahead in the rapidly evolving digital world.